Meet Valerie Froese

I grew up in Manitoba, Canada, around hard work, practicality, and people who took responsibility seriously. That foundation shaped how I think about business: steady, thoughtful, and built to last.

Early on in my career I saw the same pattern repeatedly. Founders were working relentlessly, growing revenue, and doing everything right, yet still felt unsure about their financial decisions.

The numbers were there, but the clarity was not.

More recently, we've taken a complete online-remote approach with our team that has allowed us to access exceptional talent across the country, not just within one city or province. It allows us to provide high-level fractional financial support to founders across Canada, without compromising quality, consistency, or trust.

Today, Indigo is built around people and standards, not ego. I focus on setting the vision, expectations, and how we show up for our clients, so they feel supported, informed, and confident in the decisions they are making. This company exists because I believe founders deserve more than reports and reactions. They deserve a team they trust, one that sees the whole picture, and a partner built to grow with them.